Product Management in Corporate Banking
Apply product management techniques to meet customer needs in Corporate Banking
Why Corporate Bankers need Product Management
Corporate clients are demanding personalised insights, multi-channel engagement, self-service, straight- through-processing and specialised products including treasury services and risk management solutions.
Meeting these demands requires a data- driven approach to prioritising product roadmaps.
Why now
This course will enable you to anticipate emerging market trends and client needs effectively through client segmentation and predictive analytics.
You'll develop long-term product strategies tailored to corporate clients and learn to integrate innovative technologies like Generative AI.
Additionally, you'll master Go-To-Market planning and optimization techniques to maximise product value.
What you will learn
- Strategic Product Management in Corporate Banking
- Market Analysis and Client Segmentation
- Innovation and Disruption in Corporate Banking Products
- Product Development and Customization
- Go-to-Market Strategy and Client Engagement
- Product Lifecycle Management and Optimization
Who the course is for
Corporate banking professionals responsible for:
- Increasing revenue
- Managing products
- Extending distribution channels
- Managing operations
Technical professionals supporting the corporate bank, including:
- CIOs
- CTOs
- Enterprise Architects
How you will benefit
This course will equip you with the skills to:
- Identify emerging market trends and anticipate client needs
- Apply client segmentation methods and predictive analytics
- Develop long-term product roadmaps and strategies
- Integrate emerging technologies into product offerings
- Plan Go-To-Market and execution
- Maximise the value of existing products through optimization
Live
Online or in person.
Instructor-led
Interactive case studies and practical exercises reinforce your ability to apply the learning
6 modules
Conducted over six well-paced 3.5-hour sessions.
Structured approach
Build your organisation's end-to- end product management capability
Course Content
Product management in corporate banking
Strategic alignment of product management with corporate banking goals
Identifying emerging market trends and anticipating client needs
Developing long-term product roadmaps and strategies
Market analysis in corporate banking
Client segmentation methods and predictive analytics
Leveraging big data and AI for deeper insights into client behaviour
Identifying untapped market opportunities and niche segments
Techniques for product innovation and disruption in corporate banking
Harnessing partnerships for innovation
Integrating emerging technologies into product offerings
Mitigating risks associated with innovative product development
Product development methodologies in corporate banking
Customizing products and services to meet the unique needs of corporate clients
Implementing agile and lean principles in corporate banking product development
Prototyping, testing, and iteration techniques
Go-to-market planning and execution
Personalization and tailored marketing strategies for corporate clients
Leveraging digital channels and analytics for targeted client engagement
Negotiation and relationship management techniques
Product lifecycle management in corporate banking
Maximizing the value of existing products through optimization and enhancement
Leveraging predictive analytics to anticipate product lifecycle stages
Metrics and KPIs for monitoring product performance and client satisfaction
Your Guide
Jon Scheele, Founder of Blue Connector, Organiser of apidays Singapore and Fellow at National University of Singapore's Advanced Computing for Executives
Jon Scheele has over 20 years experience in leading technology strategy, data analytics, security, and interoperability initiatives in financial services and telecommunications.
Jon leads training and projects for clients to define digital product strategies and roadmaps aligned with their business objectives.
Jon excels in assembling multi-disciplinary teams to identify customer needs, develop, launch, and govern digital products, and cultivate vibrant developer communities to enhance the organization's offerings and drive business growth.
Amongst others, Jon has implemented initiatives for Bank Rakyat Indonesia (BRI), ANZ Banking Group, Singtel, Telecom Italia, Telefonica Germany and Telstra. Jon holds a Master’s degree in Business Administration, a Bachelor's degree in Electronic Engineering, and Graduate Diplomas in Applied Finance and Digital Communications.
Download the Course Brochure
Complete our short survey to download the course brochure