Scale Through Partners:
Masterclass on Building a Partner Ecosystem
Learn how to build and scale your partner ecosystem to deliver compelling value to your customers.
Achieving growth in a constrained financial environment is tough. Greenfields marketing campaigns and fluffy value metrics are off the table.
Leveraging the capabilities of partners enables businesses to access new markets and enhance their value proposition to their existing customers..
Companies can extend their reach without the need for significant marketing and operational investments. To accelerate time-to-market by leveraging existing distribution channels and established customer relationships.
Find out how to grow your business by leveraging your partners. Learn how to identify who else is serving your customers, attract your ideal partners, and create a compelling combined value proposition for your customers. From building an Ideal Partner Profile to implementing a Partner Program, this interactive masterclass equips you to build and scale your partner ecosystem.
Who's it for?
- Chief Strategy Officers
- Chief Product Officers
- Chief Digital Officers
- Digital business executives
- Platform and Program Managers
- Product Managers
- Enterprise Architects
- VP Developer Relations
What you will learn
- How to define your partner strategy to grow your business.
- How to identify partners that align with your business goals and complement your offerings.
- How to establish and expand a partner ecosystem
- How to measure the business value of partnerships.
What you will walk away with
- A framework for defining your partner strategy to amplify business growth.
- A customized Ideal Partner Profile for precise partner selection.
- A framework for crafting compelling value propositions for successful collaborations.
- A roadmap to implement a robust and effective Partner Program.
Your Guide
Jon Scheele, Founder of Blue Connector, Organiser of apidays Singapore and Fellow at National University of Singapore's Advanced Computing for Executives
Jon Scheele leads technology strategy, implementation and training with leading enterprises in the financial services and telecommunications industries. A special focus is helping companies to scale their business through digitally-enabled partnerships within and beyond their industry.
In partnership with apidays, since 2019 Jon organises the annual apidays Singapore conference. Jon is also the organiser of the API Craft Singapore and Platform Engineers Singapore meetup groups.
As a Fellow at National University of Singapore’s Advanced Computing for Executives, Jon teaches software development, APIs and RPA on NUS’s Advanced Professional Certificate in Fintech program.
Join the Masterclass at apidays Singapore
The Scale Through Partners Masterclass is part of the apidays Singapore conference on 17 & 18 April 2024.
Learn how to plan and implement your Partner Program.
