Most organisations have moved past "should we adopt AI?" and into "we have AI tools deployed — why doesn't the organisation feel different?"

The answer, in almost every case, is the same. The tools were deployed. The work was not redesigned.

This whitepaper looks at three organisations — IKEA, Tan Tock Seng Hospital, and DBS Bank — that asked a different question before deploying. The results are specific, verified, and instructive for any organisation navigating AI transformation.

What you'll find inside:

• The IKEA case: how 8,500 call-centre workers were retrained as design consultants, generating €1.3 billion in new annual revenue
• The TTSH case: Singapore's most rigorously documented example of co-designed AI job redesign — with a 288% increase in nurse-led medication reviews and a 42% reduction in patient falls
• The DBS Bank case: why measurement infrastructure needs to come before deployment
• Three principles that separate genuine redesign from theatre

Download the whitepaper — free, no form required